A regular slot to review recent successes, learnings, challenges, threats in the last 6 months. A SWOT template will be provided prior to each event for you to complete and come prepared to share and learn with the group.
Prior to each event all roundtable attendees will be asked for their top 3 areas of interest so that each event is tailored. Events will include a mix of roundtable discussions, expert briefings, case studies and opportunities to ask questions and discussion each topic with your peers and industry experts. Example topics include:
A regular slot for an ecommerce business to showcase their recent growth & success with their peers.
A regular 10 minute slot to review a technology for driving ecommerce performance such as user experience, enterprise SEO, feed management and optimisation, product reviews, paid ad network bid management, PR outreach and link management.
How to integrate SEO, Content, PPC, Display/Remarketing to maximise Ecommerce performance – including a typical 2 years strategic planning and testing horizon.
A regular slot for discussing agency and technology partner relationships - how you can maximise positive results and drive successful partnerships.
A review of key ecommerce platforms, pros and cons and which platforms are best at stages in your ecommerce growth.
Increasing your load speed on mobile has a direct impact on your conversion rates.
What’s happening and key strategic considerations resulting from the new GDPR legislation
The benefits of effective budget planning and forecasting to drive incremental ROAS. Setting ROAS targets and the impacts of offline and online activity.
Understand how to prioritise the Paid Search channels against ROAS targets and budgets.
Test markets; grow awareness, traffic and revenue considering markets outside the UK.
A review of the benefits of ecommerce feed management technology and how to use it.
Considerations and tactics for testing and maximising sales from Amazon, Argos and eBay.
How to understand the value of Mobile, Table and Desktop to inform Paid Search strategy for ROAS targets, optimisation and budget planning.
Understand the benefits of operating a physical store or pop up shop to drive awareness and ROAS.
A review of the benefits of the world’s leading enterprise level SEO technology and how to use it.
How to maximise traffic gain during peak season, spot low season opportunities and how to handle seasonal landing pages.
How to take competitor insights and utilise these for quick win opportunities and keyword ranking expansion on ecommerce sites.
How to create an ecommerce content strategy to support your SEO campaigns with user-friendly, Google-friendly content.
Experts & Panelists
The roundtables and briefings will be facilitated and attended by a mix of Senior Ecommerce professionals, ecommerce technology vendors and platforms. Examples of regular attendees may include;
CEO & Founder, ClickThrough
Head of Ecommerce SEO
Head of Content and Social
Director of Web Dev
How To Apply
To be eligible to attend this workshop you must be an ecommerce director or head for a UK based Ecommerce business with a turnover of at least 1m from your web store / channel. We operate a separate roundtable for early phase Ecommerce businesses or start-up, so please call 01543 410014 for more information on this.
You will be provided with a list of all registered roundtable club attendees a week prior to each event - as well as asked for an overview of your current top 3 challenges or priorities.
These roundtable events are strategic so eligibility is limited to heads or directors of ecommerce that have responsibility for driving teams, ecommerce growth and ROAS.
If you are interested in attending a workshop, please submit the form. We will send contact you to confirm dates, your availability and topics of most interest for the next roundtable.
Each roundtable has a maximum number of 10 people so please register to secure your place.