Evaluation of strategic options to grow your manufacturing business. A two to three year timeframe and how to evaluate and use your lead generation and sales funnel to make strategic decisions.
Briefings &
Roundtable Topics
Events will include a mix of roundtable discussions, expert briefings, case studies and opportunities to ask questions and discussion each topic with your peers and industry experts.
Example topics include:
Growing Your Manufacturing Business
An ROI Business Case for Nurturing
The ROI business case for nurturing your existing B2B contacts. Comparisons with investing in larger sales teams or marketing campaigns to drive new leads.
B2B Content Creation Strategy
How great content will significantly increase sales leads and conversion rates to sales. How to run a content ideation session to create content that nurtures your sales prospects and targets.
Sales and Marketing Team Alignment
How to stop your sales team from cherry picking opportunities and letting warm leads go cold. How to stop the marketing team passing over unqualified leads that waste the sales team’s time.
How to Manage and Distribute Your Content
How to plan and manage your 6 month content schedule. How and where to promote your content though digital channels. How to enhance your B2B PPC campaigns with an integrated lead nurturing strategy.
Sales and Marketing KPIs
How to implement effective activity-based KPIs for your sales and marketing teams.
CRM and Marketing Databases
How to stop your contact prospect database going cold and out dated.
The Magic 12 Touchpoints of Selling
What is touch point selling and how the sales and marketing team can work together to make it happen.
Marketing Automation and Email
How to use lead scoring to flag hot leads for your sales teams. How to use automation tools to progressively profile your leads.
Tools Review
A quick review of inbound marketing, CRM and email automation tools - pros and cons.
Experts & Panelists
The roundtables and briefings will be facilitated by a senior team of digital marketing experts with experience in B2B and manufacturing businesses.
Phil Robinson
CEO & Founder, ClickThrough
Amy Dugmore
Head of Content and Social
Natasha Cartwright
Inbound Digital Marketing Manager
Rob Allen
Director, ClickThrough
Eligibility &
How To Apply
To be eligible to attend this roundtable you must be an MD, Sales or Marketing Director for a UK based manufacturing and export business with a turnover of at least £5m.
You will be provided with a list of all registered attendees a week prior to each event - as well as asked for an overview of your current top three challenges or priorities so that the session can address some of your key issues.
These roundtable events are strategic so eligibility is limited to director level with responsibility for driving sales and marketing performance.
If you are interested in attending, please submit the form. We will send contact you to confirm dates and your availability.
Locations
Each roundtable has a maximum number of 10 people so please register to secure your place.
