Briefings &
Roundtable Topics

Events will include a mix of roundtable discussions, expert briefings, case studies and opportunities to ask questions and discussion each topic with your peers and industry experts.
Example topics include:

Growing Your Manufacturing Business

Evaluation of strategic options to grow your manufacturing business. A two to three year timeframe and how to evaluate and use your lead generation and sales funnel to make strategic decisions.

An ROI Business Case for Nurturing

The ROI business case for nurturing your existing B2B contacts. Comparisons with investing in larger sales teams or marketing campaigns to drive new leads.

B2B Content Creation Strategy

How great content will significantly increase sales leads and conversion rates to sales. How to run a content ideation session to create content that nurtures your sales prospects and targets.

Sales and Marketing Team Alignment

How to stop your sales team from cherry picking opportunities and letting warm leads go cold. How to stop the marketing team passing over unqualified leads that waste the sales team’s time.

How to Manage and Distribute Your Content

How to plan and manage your 6 month content schedule. How and where to promote your content though digital channels. How to enhance your B2B PPC campaigns with an integrated lead nurturing strategy.

Sales and Marketing KPIs

How to implement effective activity-based KPIs for your sales and marketing teams.

CRM and Marketing Databases

How to stop your contact prospect database going cold and out dated.

The Magic 12 Touchpoints of Selling

What is touch point selling and how the sales and marketing team can work together to make it happen.

Marketing Automation and Email

How to use lead scoring to flag hot leads for your sales teams. How to use automation tools to progressively profile your leads.

Tools Review

A quick review of inbound marketing, CRM and email automation tools - pros and cons.

Experts & Panelists

The roundtables and briefings will be facilitated by a senior team of digital marketing experts with experience in B2B and manufacturing businesses.

Phil Robinson image

Phil Robinson

CEO & Founder, ClickThrough
Amy Dugmore image

Amy Dugmore

Head of Content and Social
Natasha Cartwright image

Natasha Cartwright

Inbound Digital Marketing Manager
Rob Allen image

Rob Allen

Director, ClickThrough

Eligibility &
How To Apply

To be eligible to attend this roundtable you must be an MD, Sales or Marketing Director for a UK based manufacturing and export business with a turnover of at least £5m.

You will be provided with a list of all registered attendees a week prior to each event - as well as asked for an overview of your current top three challenges or priorities so that the session can address some of your key issues.

These roundtable events are strategic so eligibility is limited to director level with responsibility for driving sales and marketing performance.

If you are interested in attending, please submit the form. We will send contact you to confirm dates and your availability.

Register your interest


Each roundtable has a maximum number of 10 people so please register to secure your place.

London image


Register your interest in attending the event in London

Register your interest

Birmingham image


Register your interest in attending the event in Birmingham

Register your interest

Manchester image


Register your interest in attending the event in Manchester

Register your interest

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